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Whats App "No Chat Like Home"
Purpose
Integrated Advertising Campaign
Roles
Copywriting • Creative Direction • Social Media Content Creation • Campaign Concepting • Visual Design
A campaign for WhatsApp targeted toward young people leaving home for the first time, showing how staying close to family and friends becomes a daily need. Built on the insight that home isn’t a place anymore, it’s the conversations you keep, the campaign turns relatable chat moments, support, updates, voice notes, and everyday drama, into bold headlines across OOH billboards, social content, and a motion video, reinforcing that no matter the distance, there’s No Chat Like Home.
Created in collaboration with Brooklyn Jones, Khushi Shah, and Samuel Jimenez.
